CONTENT DECODED NAVIGATES BRANDS THRU THE GLOBAL INTERSECTION OF HOLLYWOOD STORYTELLING AND BRAND MARKETING
STOP INTERRUPTING WHAT CONSUMERS ARE INTERESTED IN AND START BECOMING WHAT THEY'RE INTERESTED IN
Brands, media companies, and the creative community collaborate with Content Decoded to creatively and strategically identify, decode, and navigate opportunities to create what's next in media and marketing with premium story-driven creative and branded content marketing that wins the hearts, minds, and wallets of consumers across all screens.
THE SCRIPT HAS BEEN FLIPPED
The days of interruptive marketing are numbered. In fact, consumers stopped engaging with content that interrupts them along time ago because they can. The model hasn't changed since it was created, but technology changed the game. Consumers now control when, where, and how they interact with brands. If brands want to be relevant, they need to stop interrupting what consumers are interested in find ways to become what they're interested in.
DECODING THE OPPORTUNITY
In a world where everyone is a content creator, content is no longer king --
the consumer is. If they don't want their entertainment interrupted with traditional advertising then the advertising must become the entertainment. Consumers want stories. They don't care who it comes from as long as it's entertaining, informative and it makes them feel. That's what a great story does isn't it? It makes you feel. Those who engage consumers with story-driven creative and content will ultimately win the most valuable prize there is -- brand loyalty.
TRANSFORMING BRANDS TO THINK CONSUMER FIRST AND ACT LIKE MEDIA COMPANIES
The business and distribution models have changed, but brands, media companies, and the creative community have the opportunity like never before to check the ego at the door, rearrange the deck so everyone is equal, and collaborate on developing, producing, and distributing creative and premium story-driven branded content that wins the hearts, minds, and wallets of next-generation consumers.
LEADERSHIP BY A REAL WORLD PRACTITIONER WHO'S DONE IT
Content Decoded, founded by David Beebe, who AdWeek called “A Branded Content Master Who Makes it OK to Love Marketing," and named by Ad Age as a “forward thinker, risk-taker, and rainmaker in marketing," knows how to navigate the intersection of Hollywood Storytelling and Brand Marketing to create what's next in media and marketing.
In multiple industry firsts, Beebe founded and led the Disney/ABC Digital Content Studio, producing derivative branded content for Ugly Betty, Grey's Anatomy, Desperate Housewives, and Scrubs. Beebe was honored by the Emmy for outstanding creative achievement in interactive media for producing the 83rd Oscars Digital Experience and led the launch of the first ever full episode player on ABC.com, which was also recognized with an Emmy.
Crossing over the isle to the brand side, Beebe became the first ever VP, Global Creative + Content Marketing at Marriott International, where he founded and led the Marriott Content Studio, producing premium story-driven brand films, tv shows, documentaries, magazines, books, and other branded content for Marriott's portfolio of 30 brands, including brand publishing platform Marriott Traveler and created M Live — Marriott’s groundbreaking first ever global social media brand command centers around the world, which were honored with a Cannes Lions Award for the use of data in storytelling.. Beebe also produced programming for Yahoo Originals, DIRECTV, Showtime, and PBS.
Brands, media companies, and creatives who partner with Content Decoded get access to the same creative and strategic insights, real world industry experience, and market intelligence that Beebe uses to transform brands to think consumer first, think like a media company, and transform marketing from a cost-center to a revenue center.