Content Decoded, founded by David Beebe, who AdWeek called “A Branded Content Master Who Makes it OK to Love Marketing,” and named by Ad Age as a “forward thinker, risk-taker, and rainmaker in marketing,” knows how to navigate the intersection of Hollywood Storytelling and Brand Marketing to create what’s next in media and marketing.
In multiple industry firsts, Beebe founded and led the Disney/ABC Digital Content Studio, producing derivative branded content for Ugly Betty, Grey’s Anatomy, Desperate Housewives, and Scrubs. Beebe was honored by the Emmy for outstanding creative achievement in interactive media for producing the 83rd Oscars Digital Experience and led the launch of the first ever full episode player on ABC.com, which was also recognized with an Emmy.
Crossing over the isle to the brand side, Beebe became the first ever VP, Global Creative + Content Marketing at Marriott International, where he founded and led the Marriott Content Studio, producing premium story-driven brand films, tv shows, documentaries, magazines, books, and other branded content for Marriott’s portfolio of 30 brands, including brand publishing platform Marriott Traveler and created M Live — Marriott’s groundbreaking first ever global social media brand command centers around the world, which were honored with a Cannes Lions Award for the use of data in storytelling. Beebe also produced programming for Yahoo Originals, DIRECTV, Showtime, and PBS.
Brands, media companies, and creatives who partner with Content Decoded get access to the same creative and strategic insights, real world industry experience, and market intelligence that Beebe uses to transform brands to think consumer first, think like a media company, and transform marketing from a cost-center to a revenue center.