Fear / fear / noun a distressing emotion aroused by impending danger, evil, pain, etc., whether the threat is real or imagined; the feeling or condition of being afraid. “marketers are excited for the future, but fear of the unknown, fear of change, fear of failing, and fear of losing their jobs cripple the very people charged with driving innovation in media and marketing from doing so.” synonyms: terror, fright, alarm, panic, agitation, trepidation, dread, dismay, distress When I work with brands on transforming their
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Ground Control to Major Tom. We have a major problem. It seems that Marketers, Agencies, and Platforms are only thinking about themselves. They haven’t learned that consumers now control when, where, and how they interact with brands. Brands no longer control the medium, the message, or the consumer. Even the data that marketers love so
No one can argue that the way brands and consumers connect with each other has been flipped on its head. Here’s the cold hard fact: consumers are now in control of when, where and how they interact with brands. It’s a hard reality for many brand and marketing executives to admit. In a multi-screen world filled
A couple of days ago, I read an article from Digiday and it immediately got my attention for so many reasons. Written by Sahil Patel, it read “Snap is looking for a head of brand integration for Snapchat Shows” and I thought wow, groundbreaking…they are using one of the most traditional advertising models around. Kind of backwards for
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Every summer has its own story. And what a summer it’s been for traditional media companies and platforms to come up with new ways to interrupt the consumer, even though everyone in the industry knows that interruptive advertising is dead. Here’s what Fox and YouTube executives cooked up over the summer barbecues: The Six Second Ad! Cue
True story from my experience at the intersection of Hollywood Storytelling and Brand Marketing. “Are all of the billboards that he’ll see on the drive from his home to the office part of the media and marketing plan?” “Yes. He’ll see all of our new shows promoted on every billboard on his drive.” “Perfect.” Yes,
Ground Control to Major Tom. We have a problem. The wild wild west influencer marketing industry continues to be a sh*t show and self-reporting by the very people who have a horse in the race is just one of the biggest reasons why it’s getting a bad rap. Here’s Why All of the platforms that
Like it or not, we live in a world with so many screens, yet so little time. The amount of messages we receive from work, friends and family can feel overwhelming at times. On top of that, we’re bombarded with messages from brands every day. It’s estimated that we we see 300-700 marketing messages per
Imagine two dates. The first begins: “Hi! I’m stylish and worldly. I hang out with very cool friends. I’ve won a few trophies, but really I’m good at what I do because I’m passionate about it. Stick with me and you will have a fabulous adventure.” The second like this: “Nice to see you. I