CONTENT DECODED MASTERCLASS: TORONTO OCT 23 2017

Presented by Emmy-winning branded content producer, brand storyteller, and content marketing leader David Beebe and Alexandre Gravel, Founding Partner and Producer, Toast Studio
House of VR
October 23, 2017 | 8 am - 6 pm
639 Queen St W, Toronto, ON M5V 2B7

OPENING WARM-UP

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ANEAL RAMKISSOON

Leadership Development Speaker & Coach

PRESENTER

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DAVID BEEBE

Emmy-winning Producer & Co-Founder, Content Decoded

PRESENTER

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ALEXANDRE GRAVEL

Founding Partner and Producer, Toast Studio

GUEST SPEAKER

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JONAH BROTMAN

Co-Founder/Evangelist of the Future @ House of VR

CLOSING FIRESIDE CHAT

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ROXY EARLE

Body Positivity Activist & Former AMEX and Ogilvy & Mather Exec

JOIN THE EXCLUSIVE VIP DINNER THE NIGHT BEFORE

Join our speakers for an exclusive VIP evening including dinner, drinks, and discourse in a private dining room hosted by one of the top chefs in Toronto. You'll get even more time to discuss your challenges and goals with us and learn from fellow marketers. Each dinner is limited to 12 guests to maintain an intimate conversation.

Content Marketing is like a first date. If all you do is talk about yourself, there won't be a second one.

It's time brands think consumer first, add value, and stop interrupting what consumers are interested in and start becoming what they're interested in. Those who engage consumers with story-driven creative and content will ultimately win the most valuable prize there is -- brand loyalty.

THE CONTENT DECODED MASTERCLASS

Led by David Beebe and industry leaders in brand storytelling and marketing, Content Decoded produces and leads intensive, hands-on one-day masterclasses for brands, media companies, the creative community, and organizations all over the world. We produce masterclasess in cities all over that bring together marketers from all over and we also customize masterclasses for invite-only events at brands, events, and conferences. See the schedule below or submit a request for a private event.

A MASTERCLASS IS NOT A CONFERENCE

Our masterclass is not your typical conference you attend where you just listen to people talk, have no opportunity to ask real questions, and have really bad catered lunch. The Content Decoded Masterclass is the opposite and not for everyone. The day is filled with conversational discussions around core topics, strategy workshops, and creative labs. It's a full day of unplugging from the office and learning. You'll leave with insights and action plans that you can take back to the office and implement.

WHO SHOULD ATTEND AND LEARN

  • Brand Marketers
  • Content Marketing Leaders
  • Brand Managers
  • Producers/Editors
  • Creative Leads
  • Creative Leads
  • CMO's & Leadership
  • Journalists
  • Research & Analytics
  • Brand Storytellers
  • Product Designers
  • Digital Designers & UX
  • HR & Employer Brand
  • CSR Teams
  • Legal & Business Affairs
  • Talent Managers
  • Copywriters
  • Account Mangers
  • Digital Marketers
  • Designers
  • Corporate Comms
  • PR
  • Crisis Comms
  • Customer Service Reps

LEAD BY A REAL WORLD PRACTITIONER WHO'S DONE IT

Declared by AdWeek as a “Branded Content Master Who Makes it OK to Love Marketing," and named by Ad Age as a Top 40 “forward thinker, risk-taker, and rainmaker in marketing," Emmy-award and Cannes Lions winner David Beebe, who founded and led the Disney/ABC Television Group Content Studio, Vin Bi Bona Content Studio, Marriott Content Studio, and Produced TV and branded content for DIRECTV, PBS, and Yahoo, is one of the entertainment and marketing industries most influential producers, marketers, advisors, and keynote speakers about the changing media landscape, content marketing, influencer marketing, and how to use content to create loyalty.

INSIDE A MASTERCLASS: WHAT THEY DAY LOOKS LIKE

Arrive and check in and then enjoy coffee, juices, and a continental breakfast while you meet and network with fellow brand marketers. We kick off each masterclass with a fun warm up session to get everyone acquainted -- don't worry -- it's not your typical corporate stuff you'd expect. You're spending a day with 40-60 other marketers, so get to know each other and make room for a little fun.

MORNING SESSIONS

The Why behind Content Marketing and Brand Storytelling
The State of Content Marketing + Brand Storytelling
The Creative + Creatives
Influencer Marketing
Measurement + ROI
Platforms + Technology
Distribution + Channels
Content Studios
Brand Command Centers
Real Time Creative + Content Marketing
Marketing Orgs + Talent

AFTERNOON SESSIONS

Strategy Workshops
 Join other marketers in small groups to review the morning sessions, discuss different content strategies, and start ideating and documenting strategies for your industry and brand that you can take back and implement into your overall marketing strategy.
Creative Labs
 It’s time to get your creative juices flowing and start ideating all the different types of creative that you can create. From hero content to hub content to documentaries brand films and webisodes, to always on social content, you’ll tackle group assignments, brainstorm with other marketers, and have the opportunity to develop creative for your industry and brand.

BREAKS, SNACK, CATERED LUNCH AND CONTENT + COCKTAILS INCLUDED

Throughout the day there are breaks, snacks, a fully catered lunch (including special dietary restrictions). At the end of the day, join us and other attendees for a special edition of “Content + Cocktails” to cheers each other, network, and discuss what everyone learned.

UPCOMING CONTENT DECODED MASTERCLASSES

DC - NOVEMBER 7

SUBMIT YOUR CITY

OUR EXPERTISE. YOUR LOCATION.

BOOK A PERSONALIZED PRIVATE CONTENT DECODED MASTERCLASS AT YOUR COMPANY, EVENT, OR CONFERENCE.

REQUEST A PERSONALIZED AND PRIVATE MASTERCLASS

 

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