THE WHY HOW AND ROI OF BRAND STORYTELLING

AN EXCLUSIVE ONE DAY CONTENT MARKETING MASTERCLASS IN THE NATION'S CAPITAL

GET ACTIONABLE INSIGHTS AND START CREATING CREATIVE + CONTENT THAT WINS THE HEARTS, MINDS, AND WALLETS OF NEXT-GEN CONSUMERS.

November 7th, 2017 | 8 am - 6 pm
Verizon Technology and Policy Center
1300 I Street NW 500 East
Washington, DC 20005

RESERVE VIP SEATS FOR DINNER AT BILL RANCIC'S RPM ITALIAN DC THE NIGHT BEFORE

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MARKETING HAS BEEN FLIPPED ON ITS HEAD

The days of interruptive marketing are numbered. In fact, consumers stopped engaging with content that interrupts them along time ago because they can. The model hasn't changed since it was created, but technology changed the game. Consumers now control when, where, and how they interact with brands. If brands want to be relevant, they need to stop interrupting what consumers are interested in find ways to become what they're interested in.

CREATE PRACTICAL STRATEGIES IN OUR WORKSHOPS AND LABS

Presented by Emmy and Cannes Lions winning branded content producer and brand storyteller David Beebe (former VP, Global Creative + Content Marketing, Marriott International and Founder, Marriott Content Studio) and Adele Gambardella-Cehrs, CEO of Epic PR, author of SPIKE Your Brand ROI: How to Maximize Reputation and Get Results, and a contributor to Inc Magazine and to the Wall Street Journal’s Crisis of the Week Column.

DAVID BEEBE

Declared by AdWeek as a “Branded Content Master Who Makes it OK to Love Marketing," and named by Ad Age as a Top 40 “forward thinker, risk-taker, and rainmaker in marketing," Emmy-award and Cannes Lions winner David Beebe, who founded and led the Disney/ABC Television Group Content Studio, Vin Bi Bona Content Studio, Marriott Content Studio, and Produced TV and branded content for DIRECTV, PBS, and Yahoo, is one of the entertainment and marketing industries most influential producers, marketers, advisors, and keynote speakers about the changing media landscape, content marketing, influencer marketing, and how to use content to create loyalty.

ADELE GAMBARDELLA-CEHRS

Adele Gambardella-Cehrs is the author of SPIKE Your Brand ROI: How to Maximize Reputation and Get Results. As CEO of Epic, Adele has overseen the development of numerous award-winning local and national PR campaigns. A recognized authority in communications, Adele is a regular contributor to Inc.com and the Wall Street Journal’s Crisis of the Week Column. In the past year, she has interviewed 50 Chief Marketing Officers from companies including MasterCard, Hilton and Tommy Hilfiger about real-time communications and content development.

INSIDE A MASTERCLASS: WHAT THEY DAY LOOKS LIKE

Arrive and check in and then enjoy coffee, juices, and a continental breakfast while you meet and network with fellow brand marketers. We kick off each masterclass with a fun warm up session to get everyone acquainted -- don't worry -- it's not your typical corporate stuff you'd expect. You're spending a day with 40-60 other marketers, so get to know each other.

LIMITED SEATS
AT THE VERIZON
TECHNOLOGY & POLICY CENTER

WHO SHOULD ATTEND AND LEARN

  • Brand Marketers
  • Content Marketing Leaders
  • Brand Managers
  • Producers/Editors
  • Creative Leads
  • Creative Leads
  • CMO's & Leadership
  • Journalists
  • Research & Analytics
  • Brand Storytellers
  • Product Designers
  • Digital Designers & UX
  • HR & Employer Brand
  • CSR Teams
  • Legal & Business Affairs
  • Talent Managers
  • Copywriters
  • Account Mangers
  • Digital Marketers
  • Designers
  • Corporate Comms
  • PR
  • Crisis Comms
  • Customer Service Reps

MORNING SESSIONS

The Why behind Content Marketing and Brand Storytelling
The State of Content Marketing + Brand Storytelling
The Creative + Creatives
Influencer Marketing
Measurement + ROI
Platforms + Technology
Distribution + Channels
Content Studios
Brand Command Centers
Real Time Creative + Content Marketing
Marketing Orgs + Talent

AFTERNOON SESSIONS

Strategy Workshops
Join other marketers in small groups to review the morning sessions, discuss different content strategies, and start ideating and documenting strategies for your industry and brand that you can take back and implement into your overall marketing strategy.
Creative Labs
It’s time to get your creative juices flowing and start ideating all the different types of creative that you can create. From hero content to hub content to documentaries brand films and webisodes, to always on social content, you’ll tackle group assignments, brainstorm with other marketers, and have the opportunity to develop creative for your industry and brand.

BREAKS, SNACK, CATERED LUNCH AND CONTENT + COCKTAILS INCLUDED

Throughout the day there are breaks, snacks, a fully catered lunch (including special dietary restrictions). At the end of the day, join us and other attendees for a special edition of “Content + Cocktails” to cheers each other, network, and discuss what everyone learned.

LEAD BY A REAL WORLD PRACTITIONER WHO'S DONE IT

Declared by AdWeek as a “Branded Content Master Who Makes it OK to Love Marketing," and named by Ad Age as a Top 40 “forward thinker, risk-taker, and rainmaker in marketing," Emmy-award and Cannes Lions winner David Beebe, who founded and led the Disney/ABC Television Group Content Studio, Vin Bi Bona Content Studio, Marriott Content Studio, and Produced TV and branded content for DIRECTV, PBS, and Yahoo, is one of the entertainment and marketing industries most influential producers, marketers, advisors, and keynote speakers about the changing media landscape, content marketing, influencer marketing, and how to use content to create loyalty.

It's time brands think consumer first, add value, and stop interrupting what consumers are interested in and start becoming what they're interested in. Those who engage consumers with story-driven creative and content will ultimately win the most valuable prize there is -- brand loyalty.

UPCOMING CONTENT DECODED MASTERCLASSES

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