A ONE DAY CONTENT MARKETING AND BRAND STORYTELLING MASTERCLASS WITH WORKSHOPS + LABS

HOSTED BY VERIZON TECH CENTER | WAPO NEWSROOM TOUR | RPM ITALIAN DINNER

November 7th, 2017
Verizon Technology and Policy Center
1300 I Street NW 500 East
Washington, DC 20005

WHAT YOU'LL LEARN THROUGH DISCUSSIONS + STRATEGY WORKSHOPS + CREATIVE LABS

  • The State of Media + Marketing + Brand Storytelling
  • The Why, How, and ROI of Content Marketing
  • Storytelling through PR + Crisis Communications
  • How to sell in Content Marketing to the C-Suite
  • The 7 Types of Content Studios + How to Choose
  • How to Design, Build, and Launch a Content Studio
  • How to Build and Launch a Brand Command Center
  • The Power of Content Marketing for the C-Suite
  • The Why, How, and ROI of Influencer Marketing
  • How to Build + Launch a Digital Publication
  • How to Change Marketing to a Profit Center
  • Real Time Marketing in an Always on World
  • Content Marketing for HR & Employer Brand
  • Technology Platforms for Brand Storytelling
  • Content Marketing for CSR + Non Profits
  • Designing a Content Marketing Organization
  • The Power of Brand Films for B2B and B2C
  • The 3 C Strategy of Content Marketing for Every Brand
  • Creative Workshops Designed by Industry
  • How to Think and Act Like a Media Company
  • Launching an In House Creative Agency

THE MASTERCLASS ISN'T JUST FOR MARKETERS. WHO SHOULD AND ATTEND AND BENEFIT.

  • Brand Marketers
  • Content Marketing Leaders
  • Brand Managers
  • Producers/Editors
  • Creative Leads
  • Creative Leads
  • CMO's & Leadership
  • Journalists
  • Research & Analytics
  • Brand Storytellers
  • Product Designers
  • Digital Designers & UX
  • HR & Employer Brand
  • CSR Teams
  • Legal & Business Affairs
  • Talent Managers
  • Copywriters
  • Account Mangers
  • Digital Marketers
  • Designers
  • Corporate Comms
  • PR
  • Crisis Comms
  • Customer Service Reps

INSIDE THE MASTERCLASS + WORKSHOPS + LABS: WHAT THE DAY LOOKS LIKE

NOV. 6TH
7:00 PM - 10:00 PM

VIP DINNER AT RPM ITALIAN

Only 10 VIP seats are available for attendees who want to enjoy even more one-on-one time with Emmy-winning Branded Content Producer + Brand Storyteller David Beebe and Author and Inc Contributor Adele Gambardella-Cehrs the night before.

You'll enjoy intimate conversation, meet the chef, receive a private tour of the kitchen, and enjoy delicious food and tasty drinks at Bill Rancic's RPM Italian.

NOV. 7TH
8:00 AM - 8:30 AM

VERIZON TECH + POLICY CENTER

Registration + Continental Breakfast + Networking + Tour of Center

8:30 AM - 12:30 PM

MORNING SESSIONS

The Why behind Content Marketing and Brand Storytelling
The State of Content Marketing + Brand Storytelling
The Creative + Creatives
Influencer Marketing
Measurement + ROI
Platforms + Technology
Distribution + Channels
Content Studios
Brand Command Centers
Real Time Creative + Content Marketing
Marketing Orgs + Talent

12:30 PM - 2:00 PM

LUNCH + TOUR OF THE WASHINGTON POST NEWSROOM

VIP Tour of Washington Post Newsroom. See how data, technology, and content come together in real time to create content across all screens.

Behind the Scenes Look at the Innovation Lab + Brand Studio to learn how they are taking learnings from the newsroom and working with brands to tell their story

Exclusive Meet and Greet with the Washington Post RED (Research, Experimentation, and Development) Team.

2:00 PM - 5:30 PM

AFTERNOON SESSIONS

Verizon Technology + Innovation Center

Strategy Workshops
Join other marketers in small groups to review the morning sessions, discuss different content strategies, and start ideating and documenting strategies for your industry and brand that you can take back and implement into your overall marketing strategy.
Creative Labs
It’s time to get your creative juices flowing and start ideating all the different types of creative that you can create. From hero content to hub content to documentaries brand films and webisodes, to always on social content, you’ll tackle group assignments, brainstorm with other marketers, and have the opportunity to develop creative for your industry and brand.

5:30 PM - 6:30 PM

CONTENT + COCKTAILS

End of the day recap, conversations, and networking with fellow attendees over wine and snacks. Meet new people and celebrate everything you learned throughout the day.

LIMITED SEATS AVAILABLE. RESERVE YOUR SPOT TODAY.

THE STATE OF MEDIA + MARKETING

The days of interruptive marketing are numbered. In fact, consumers stopped engaging with content that interrupts them along time ago because they can. The model hasn't changed since it was created, but technology changed the game. Consumers now control when, where, and how they interact with brands. If brands want to be relevant, they need to stop interrupting what consumers are interested in find ways to become what they're interested in.

CREATE PRACTICAL STRATEGIES IN OUR WORKSHOPS AND LABS

Presented by Emmy and Cannes Lions winning branded content producer and brand storyteller David Beebe (former VP, Global Creative + Content Marketing, Marriott International and Founder, Marriott Content Studio) and Adele Gambardella-Cehrs, CEO of Epic PR, author of SPIKE Your Brand ROI: How to Maximize Reputation and Get Results, and a contributor to Inc Magazine and to the Wall Street Journal’s Crisis of the Week Column.

PRESENTER: DAVID BEEBE

Declared by AdWeek as a “Branded Content Master Who Makes it OK to Love Marketing," and named by Ad Age as a Top 40 “forward thinker, risk-taker, and rainmaker in marketing," Emmy-award and Cannes Lions winner David Beebe, who founded and led the Disney/ABC Television Group Content Studio, and Marriott Content Studio, and Produced content for DIRECTV, PBS, and Yahoo, is one of the entertainment and marketing industries most influential producers, marketers, advisors, and keynote speakers.

PRESENTER: ADELE GAMBARDELLA-CEHRS

Adele Gambardella-Cehrs is the author of SPIKE Your Brand ROI: How to Maximize Reputation and Get Results. As CEO of Epic, Adele has overseen the development of numerous award-winning local and national PR campaigns. A recognized authority in communications, Adele is a regular contributor to Inc.com and the Wall Street Journal’s Crisis of the Week Column. In the past year, she has interviewed 50 Chief Marketing Officers from companies including MasterCard, Hilton and Tommy Hilfiger about real-time communications and content development.

GUEST SPEAKER: TAMMY GORDON

Tammy is the founder of Verified Strategy, a full-service digital strategy and marketing company that helps leaders build communications departments and practices positioned for the leading edge of business. She trains leaders and executives on how to develop, cultivate and grow their personal social brands. Tammy founded AARP’s Social Media (2008) and Studios (2014) divisions, managing multimedia development and publishing, branded video content marketing, and marketing and analytics for the 37-million-member organization.

LEAD BY A REAL WORLD PRACTITIONER WHO'S DONE IT

Declared by AdWeek as a “Branded Content Master Who Makes it OK to Love Marketing," and named by Ad Age as a Top 40 “forward thinker, risk-taker, and rainmaker in marketing," Emmy-award and Cannes Lions winner David Beebe, who founded and led the Disney/ABC Television Group Content Studio, Vin Bi Bona Content Studio, Marriott Content Studio, and Produced TV and branded content for DIRECTV, PBS, and Yahoo, is one of the entertainment and marketing industries most influential producers, marketers, advisors, and keynote speakers about the changing media landscape, content marketing, influencer marketing, and how to use content to create loyalty.

It's time brands think consumer first, add value, and stop interrupting what consumers are interested in and start becoming what they're interested in. Those who engage consumers with story-driven creative and content will ultimately win the most valuable prize there is -- brand loyalty.
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