Like it or not, we live in a world with so many screens, yet so little time. The amount of messages we receive from work, friends and family can feel overwhelming at times. On top of that, we’re bombarded with messages from brands every day. It’s estimated that we we see 300-700 marketing messages per
Imagine two dates. The first begins: “Hi! I’m stylish and worldly. I hang out with very cool friends. I’ve won a few trophies, but really I’m good at what I do because I’m passionate about it. Stick with me and you will have a fabulous adventure.” The second like this: “Nice to see you. I
Dive Brief: Time Inc. surveyed over 17,000 Gen Z, millennials and Gen X who identify as auto buffs, fashionistas, foodies and finance gurus and found two-thirds trust custom content more than traditional advertising, 90% like custom content for brand engagement and 89% believe custom content is a great way for brands to break through the
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Brand storytelling is no longer just a content marketing buzzword, especially as consumers demand more compelling narratives, authenticity and entertainment value in their marketing and block out old, interruptive forms of messaging. As marketers seek to adjust strategy, many are taking the logical next step of tapping professionals and artists who have excelled in the space
MIPTV’s  “Superpanel: Turning Brands into Content Studios” panels both take on the question of brand (and oftentimes agency) involvement in content, from how agencies can work as executive producers with broadcasters and production companies, to how brands approach content creation (and ultimately distribution). It was moderated by Campaign’s global brand director Adrian Barrick, and included PepsiCo Creators League Studio‘s GM, Louis Arbetter; Wargaming project manager Valeriya Tsygankova; and Marriott International‘s VP of
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Keynote speaker David Beebe, who spent three years creating a media company within a brand at Marriott, told the crowd at BCON that marketing can go from being a cost to a revenue generator. Should it really be that surprising that a hotel company now considers itself to also be a media company? Not so,
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What’s that adage? “Give a man a fish, and he eats for a day; but teach a man to fish, and he’ll never go hungry.” Widely applied to the value of long-term investments, today we’ll learn why this biblical entreaty also applies to content marketing. Rather than feed your bottom line with a few entertaining pieces
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