Generation C. No, not another term to define an age group, but a term that defines a set of behaviours that we all have in common -- regardless of age.
C is for Content. We live in a world where we'll all creating, curating, and creating content every day. In a way, we're all media companies using content to communicate across multiple channels and we're all competing against each other for attention -- from friends, family, media companies, brands, and everyone else who creates content.
Led by David Beebe, co-founder and Chief Content Officer, the team at Content Decoded works with brands, media companies, and the creative community to strategically create media ecosystems, driven by premium story-driven content that wins the hearts, minds, and wallets of next generation consumers and transforms marketing from a cost center to a revenue center.