STRATEGY WORKSHOPS + CREATIVE LABS
STRATEGY WORKSHOPS + CREATIVE LABS
Course topics, themes, and curriculum were developed based on real world experience from our leadership and other subject matter experts.
Every Workshop + Lab is customized for the brand, audience, and experience level and can be customized as needed to match your goals. Our most popular workshop and lab themes are below.
Contact us for other topics.
STATE OF BRANDED CONTENT + CONTENT MARKETING
Understand the rapidly changing media and marketing landscape, including the latest "State Of" Content Marketing and Brand Storytelling. Customized for your brand and industry, this keynote or fireside chat sets the stage for your entire teams and groups from across the company to understand how it affects their work and why they should care.
TRANSFORMING YOUR BRAND TO THINK LIKE A MEDIA COMPANY
The days of interruptive marketing are over. Consumers now control when, where, and how they interact with your brand. If your brand refuses to think like a media company, by creating content that informs and entertains them, your content marketing program will fail and other brands will win.
THE WHY, HOW, AND ROI OF CONTENT MARKETING
The biggest mistake marketers and brands make when jumping into content marketing is not understanding it's purpose and "the why" of their efforts, how they should approach it, and finally, how to measure the ROI.
THE WHY, HOW, AND ROI OF INFLUENCER MARKETING
Influencer Marketing is probably the single biggest thing for brands to implement and there are way too many players. In this keynote, go inside the Influencer Marketing world and understand who the players are from the creators themselves, to the platforms, and the tools measuring your ROI.
CONTENT STUDIOS FOR BRANDS, PUBLISHERS, AND MEDIA CO'S
Content Studios are all the rage for brands, publishers, and media companies. But what does that actually mean, what are the different business models, and should you even create one? Should it be in house, out of house, or a collaboration -- and who should you hire? Understand everything you need to know before you dive in.
SOCIAL MEDIA BRAND COMMAND CENTERS
Marketing is no longer Monday - Friday, 8 - 5. Consumers are always connected and brands should be too -- in fact, consumers demand it. Brands that are "always-on" miss out on winning the hearts, minds, and wallets of consumers when they don't respond in real time. Understand the data, tools, tech, and people needed.
CREATING CONTENT MARKETING ORGANIZATIONS
People are the most valuable assets a company has. But in today's rapidly changing media landscape where storytelling, content marketing, brand publications, and social media command centers power and monitor the heartbeat of the customer, brands require special skillsets and people with all kinds of backgrounds. Understand how content marketing organizations can be setup, the different models, roles, and people to hire.
TRANSFORM MARKETING FROM A COST CENTER TO A REVENUE CENTER
Many brands are being challenged to change the way they market, and in some cases, make marketing work for itself. With the right content, creative, and distribution strategy, brands can produce and distribute content that meets marketing goals, drives sales, and creates ancillary licensing revenue to fund more marketing.
THE IN-HOUSE CREATIVE AGENCY: YES OR NO?
A lot of brands are creating their own in-house creative agencies. The thought is that in-house agencies are more cost-efficient, employees of the company who are connected to the culture, and can do more. That can be true, but there are also challenges -- from organizationally to talent to billing. In this workshop, we run thru the good, bad, and sometimes ugly of both worlds. You'll leave knowing what the best plan is for your organization and a blueprint to roll it out.
EMPLOYER BRAND CONTENT MARKETING + STORYTELLING
Employer Brand and HR play a critical role in a brands content marketing strategy. It's one of the most important strategies that can be used to attract new employees, educate current associates, and engage your workforce.
CSR STORYTELLING + CONTENT MARKETING
CSR and Non-profits have a huge opportunity to tell their stories in new ways and use content marketing that informs and engages target audiences about a companies corporate social responsibility initiatives -- without being boring or producing brochure ware. Learn all the different content types and strategies to change the way you communicate about CSR and non-profit activities.
Consumers have spoken. They want stories. Stories that entertain, inform, and make them feel. That's what great stories do. They make you feel. Brand films have the opportunity to tell brand stories, create stories around brand themes, and engage audiences globally across multiple screens. In this workshop, we'll develop creative ideas, discuss formats, and also showcase how films can turn marketing into a profit center.
READY TO INFORM AND INSPIRE YOUR AUDIENCE TO CREATE WHAT'S NEXT
WITH ONE OF OUR WORKSHOPS + LABS? LET'S CHAT!