No one can argue that the way brands and consumers connect with each other has been flipped on its head. Here’s the cold hard fact: consumers are now in control of when, where and how they interact with brands. It’s a hard reality for many brand and marketing executives to admit. In a multi-screen world filled
True story from my experience at the intersection of Hollywood Storytelling and Brand Marketing. “Are all of the billboards that he’ll see on the drive from his home to the office part of the media and marketing plan?” “Yes. He’ll see all of our new shows promoted on every billboard on his drive.” “Perfect.” Yes,
Like it or not, we live in a world with so many screens, yet so little time. The amount of messages we receive from work, friends and family can feel overwhelming at times. On top of that, we’re bombarded with messages from brands every day. It’s estimated that we we see 300-700 marketing messages per
Imagine two dates. The first begins: “Hi! I’m stylish and worldly. I hang out with very cool friends. I’ve won a few trophies, but really I’m good at what I do because I’m passionate about it. Stick with me and you will have a fabulous adventure.” The second like this: “Nice to see you. I