Fear / fear / noun a distressing emotion aroused by impending danger, evil, pain, etc., whether the threat is real or imagined; the feeling or condition of being afraid. “marketers are excited for the future, but fear of the unknown, fear of change, fear of failing, and fear of losing their jobs cripple the very people charged with driving innovation in media and marketing from doing so.” synonyms: terror, fright, alarm, panic, agitation, trepidation, dread, dismay, distress When I work with brands on transforming their
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