MIPTV’s  “Superpanel: Turning Brands into Content Studios” panels both take on the question of brand (and oftentimes agency) involvement in content, from how agencies can work as executive producers with broadcasters and production companies, to how brands approach content creation (and ultimately distribution). It was moderated by Campaign’s global brand director Adrian Barrick, and included PepsiCo Creators League Studio‘s GM, Louis Arbetter; Wargaming project manager Valeriya Tsygankova; and Marriott International‘s VP of
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